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Strategi Marketing Management for B2B & B2C

DESKRIPSI

Strategic Marketing Management didesain untuk menjawab kebutuhan pemahaman akan teknik-teknik menyeluruh manajemen brand, customer, dan produk yang merupakan tiga fungsi utama dari pemasaran. Program ini didesain untuk dua tipe industri yaitu B2B (Business to Business) dengan penekanan pada pemanfaatan produk bundling & customization, team sales & industrial relationship serta industrial marketing. B2C (Business to Consumer) dengan penekanan pada product development research, distribusi, consumer promo, branding dan iklan. 

TUJUAN

Diharapkan setelah mengikuti pelatihan ini, peserta dapat berbagi pengetahuan/sharing knowledge mengenai Strategic Marketing Management for B2B & B2C dengan peserta dari perusahaan lain yang bergerak di Bidang Pemasaran.

MATERI

1. Strategic Tools

• Segmentation & Targeting Techniques
• Positioning Development Techniques

2. Brand Management

• Brand Portfolio & Hierarchy Development Techniques
• Brand Name, Tagline, & Logo Development Principles
• Marketing Communications Plan Development Principles (ATL & BTL Plan & Budgeting)
• Brand Equity Research Interpretation Technique & Research Planning

3. Customer Management

• Customer Relationship Management (CRM) Techniques
• Loyalty Marketing Principles
• Customer Life-Time Value Principles & Customer Profitability Analysis

4. Product Management

• New Product Development Principles
• New Product Development Research Techniques
• Product Portfolio & Profitability Analysis
• New Product Launching Techniques
• Product Bundling & Customization Principles

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

FACILITIES

Training Kit

Handout

Certificate

Lunch + 2x Coffee Break

Souvenir

Pick Up Participant

Form Pre-Registrasi

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Topik Training	: Strategi Marketing Management for B2B & B2C
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