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Managerial & Soft Skills Yogyakarta

Media Relation

Instructor by : Bambang Darmadi 

OBJECTIVE

• How to develop an approach that is strategic and an essential part of your marketing mix.
• Knowledge and methods to plan an effective and successful media relations campaign.
• How to gain positive coverage for stories.
• How to engage journalists using innovative tactics.
• How to build effective long lasting relationships with journalists.

MATERI 

• Know the media
• Understanding Media Management
• Mastering Press Release
• Select Your Stories
• Ways of presenting the story to journalists/media
• Media engagement for briefings, launches, events
• The well equipped press office
• Incorporating social media in your media relations campaign
• Creating Crisis Management Plan

PARTICIPANT

• Designed for those with some responsibility for dealing with the media; whether you are new to Media Relations or experienced this course has something to offer. It is also suitable for practitioners who wish to refresh their knowledge on how to effectively work with the media.

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

FACILITIES

Training Kit

Handout

Certificate

Lunch + 2 X Coffee Break

Souvenir

Pick Up Participant

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Topik Training	: Media Relation
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