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Marketing Communication Strategy

TUJUAN

• Memahami Konsep Integrated Marketing Communication (IMC)
• Mampu mendesain IMC
• Mampu menerapkan IMC
  

OUTLINE MATERI

1. Integrated Marketing Communication (IMC)

• Pengertian IMC: Marketing Conventional vs Integrated Marketing
• Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
• Membuat Matrix Segmenting
• Targeting: Bagaimana Menentukan Sasaran
• Positioning Dimulai dari Manajemen Product
• Menentukan STP (Segmenting Targeting Positioning) Produk-produk Peserta Pelatihan
• Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition

2. Strategy Branding

3. Dari Brand Perception Hingga Membuat Perceptual Map

4. Budgeting Strategy

5. Brand Activation dan Brand Communication Strategy

6. IMC, Proses Branding yang Kuat Menuju Customer Relationship Management

7. Monitoring and Evaluating Your Brand(s) serta Success Stories Marketing Planning IMC

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

FACILITY

Training Kit

Handout

Certificate

Lunch + 2x Coffee Break

Souvenir

Pick Up Participant (Yogyakarta)

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