Jadwal Pelatihan Building Powerful Brand and Product
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This branding training course you’ll learn how to commission brand development, strategies for strong branding and identifying the differences between brands and products, the value of branding, branding strategies, and how to prevent branding errors.
Understanding the impact of the organization’s corporate image on its long-term success.
Understanding how the corporate image directly impacts the organization’s ability to build long-term, mutually rewarding relationships with customers.
Identify the requirements for effective and strong corporate branding
Realizing that branding is only one level of marketing excellence, and is not the final goal.
Why relationship marketing is one of the keys for future marketing success.
Learn great tools & techniques to get stronger ideas from your innovation processes.
Give you the foundation, methodologies, tools and techniques to succeed in moving your product to become a powerful brand.
1. Powerful Brand
What is a brand? Why is it so much more than a logo?
Brand audit – where are we now? Tips and tools to help
Brand vision, mission, objectives – building value and driving growth
Generating ideas for brand strategy
Motivators and drivers of your target market – meeting their needs through branding
Finding a gap in the market, differentiating your brand
Brand positioning and messaging (integrated marketing mix)
Brand proposition, character and values
Brand extensions, brand stretching, re-branding
Commissioning brand development
2. Powerful Product
Characteristics of a good product manager
Tools & processes to develop new products
Understanding customers and identifying latent needs
What makes an idea or new product succeed or fail?
Innovation and optimization
How to be more innovative as an individual
Managing a creative process
New and junior marketers, marketing managers, business owners, website designers and any staff involved in marketing communications.